This side should introduce you to the famous world of Apple and his Tablet Pc iPad.
IPads and the brand Apple itself are often seen as one of the most luxury
thinks in daily life. They developed to the things, which express a lot of the
personal character and people are nowadays trying to define themselves through
these little handsome gadgets from Apple. This process is caused by an
excellent marketing of Apple to let people think that they need an iPhone or
iPad, and that these are the best they could get.
The actual product
characteristics of an iPhone a actually far behind other Smartphones, like the
Samsung Galaxy II. Same case with the iPad, which is not as fast and by far not
as open and independent to the Apple-World as the Samsung Galaxy Tab. The
point, of Apple products being in the trend, let the consumer forget about the
technical facts and be excited by a product release, which takes Apple a
ridiculous amount of 365 per each product chain. These circumstances let Apple
the power and possibility to update his gadgets in such a minor way, that now
the iPad 3 is released, which is not comparable with the actual technology
market nowadays.
. Besides the large improvements in screen quality and in the graphic
processor, the iPad does not show any major improvements. The display, which
has now a higher resolution than your Full HD TV at home, is one the one hand a
big improvement but on the other hand kind of unnecessary, because the display
of the iPad 2 was amazing to and did not need such a large improvement.
In
Addition, the graphic processor does not speed up the iPad in normal Usage then
it does in graphic based games and Programs. The problem with the new processor
and display is that they use a lot more electricity and space. This influence
the weight, thickness and battery life on the one side, while the battery life
is still 10 hours through the decreasing of the normal processor's power, the
new graphic processor thickens the iPad in about 1mm and makes it weight 50
grams more which is quite annoying when you hold it in your hand.
I hope that my point
of the marketing strategy of Apple helps you also to include other brands and
products in your view, than just to buy the iPad with the reason of fashion and
Lifestyle.
The video at the bottom displays a small video of the new iPad.
Here a video of a review
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